Brands: Let’s sit down with your marketing team and create your content marketing strategy, develop a native advertising plan, or implement a content-driven customer experience strategy that takes your marketing into the digital age. No matter the need, you can trust us to help you delight your customers, operationalize content marketing and transform into a modern marketing team.
Publishers: The world of publishing has changed dramatically with the coming of the digital age and we want to help you and your team make the transition. We help you and your company with native advertising and content marketing strategies that will be enjoyable to your audience and profitable to your bottom line.
Agencies: Are you looking at developing content marketing services for your clients? We can help you develop the right methodologies, the right skill sets, and the best service offering for a fully rounded set of client strategy assistance.
Expand your marketing expertise – no matter if it’s a short executive briefing or a team-wide two-day boot camp, we have the tools and experts to allow you to create amazing content marketing experiences.
Our workshops help tackle these fundamental areas for marketers:
Content Marketing: Our content marketing master class. A half-day, full-day or two-day bootcamp on content marketing, and how it works best in business. This workshop helps you launch or optimize your content marketing approach.
Native Advertising: How do we take advantage of the Native Advertising opportunity? What are the creative, technical, measurable, and even ethical, implications of Native Advertising?
Intelligent Content and Technology: What new technologies and governance do we need to make content an active, and strategic function in our business? What does the marketplace for content technology really look like and where is it going?
Marketing in the Digital Age: What content-driven experiences should be at the core of a business in digital transformation? What are the investments in people and technology our company needs to deliver better customer experiences?
Need a thought leadership paper on today’s content marketing landscape? Need a speaker on your next webinar or event? Let’s make it happen. Here at The Content Advisory, I’ll work with you to create focused content that is committed to educating and informing your audience through white papers, short market briefs and more!
My areas of expertise lie in:
Content Marketing Strategy: Content helps us build audiences, delight customers, and create phenomenal experiences with our brands. It’s our duty to create the content to help pass approach on to other marketers of all kinds.
Native Advertising: I have witnessed the transformation of many traditional advertising placements into the native model over the years. Now I want to share what we have learned about the measurable, technical, and ethical implications of native advertising.
Intelligent Content: Intelligent content creates a better experience for all marketers and their audiences using technology to increase quality and consistency across many platforms. Let’s help you spread an intelligent content approach through blog posts, white papers, and many other types of content.
The Future of Marketing: In the next five years, we will see 3 billion new people online and marketing everywhere is evolving to accommodate the dramatic shifts that will come from the future of marketing. Here, I can lend insight into the future of marketing and create content that hones in on where the puck is going.