Robert Rose Marketer | Author | Storyteller

  • Don’t Be Trapped by Form

    When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When you have a story, outline it, abstract it, even write it without considering whether it will be a novel, a screenplay or a television show. If you start with the form, Read Mor […]

  • Your Revolution Will Not Be Planned

    I’m just coming off of an immensely satisfying business gathering that I’ve not missed over many years. It’s a gathering of some of the smartest, most emotionally connected people I’ve ever met. (How I ever got invited, I don’t know – but they’re stuck with me now.) One of our many topics was the question Read Mor […]

  • Finding Story

    I’m thinking about story. The topic has come up a couple of times in recent client conversations. One question in particular had me noodling: Does the story find the audience, or does the audience find the story? I know that sounds like a tautology. Let me explain. As I was working with a client this Read Mor […]

  • When Experience Kills The Unicorn

    I have a content campfire story for you. Once upon a time, a company that still lives today was founded in a city by the bay. It has lived its entire life in the digital age. It was founded around the time that many of today’s social platforms emerged, and it leapt to early success by Read Mor […]

  • Fixing the Fastest Car

    You’ve no doubt heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of course, that if something is working adequately, you should refrain from changing it. Leave good enough alone. This advice may be good or bad, depending on the situation. For example, leaving good enough alone is bad advice for Read Mor […]

  • Pulling Yourself Into Your Future

    Last week at Content Marketing World, I realized a lifelong goal when I met and interviewed John Cleese. Today it hit me: I had planned it all along. I’ll come back to this in a moment so that you can see how that dream fulfilled fits with a talk that I gave at Content Marketing Read Mor […]

  • Who Owns Your Story

    I’m just returning from an exhaustive, and exhilarating, week of amazing people at Content Marketing World, and after speaking with so many people about a common challenge, I’m thinking of one of my favorite Hollywood quotes. It comes from William Goldman (who holds a special place in my heart because he wrote The Princess Bride Read Mor […]

  • How Much Content Is Enough?

    When’s the last time you heard anyone in your organization say, “I don’t have enough to do”?  Most business people are overloaded. And yet, for all that overload, business projects are less and less likely to meet expectations. According to this year’s “Pulse of the Profession” report published by the Project Management Institute, 16% of Read Mor […]

  • Innovation Comes From Love

    Around Valentines Day we talk about love. This year, I’d like to send a Valentine to the work. The work we do as practitioners of content. One of the things that I’m continually struck by is how many times we “look for the template.” And, no, I don’t mean the content template (although that’s a Read Mor […]

  • It’s Time to Combobulate

    Combobulate. I love that word. Let me explain. The BBC recently did something revolutionary for a 93-year-old media company. It dropped its channel-based television and radio divisions and reorganized itself around “content and audience-led divisions.” Basically, it will have two main divisions – BBC Entertain and BBC Inform – which themselves will be made up Read Mor […]