The Content Advisory: helping people understand, develop and execute smart content marketing strategies.
I founded the Content Advisory in 2010 with the realization that the marketing world was seeing serious disruption as a result of the explosion of the web. At the heart of this disruption was the king of all customer experiences – content.
“Technology has empowered people to access markets much more efficiently. New tools, including the Web, have made the relationship between buyer and seller much more fluid. Therefore, our job as marketers is to lead – and create value. And at the heart of this leadership is one thing – content.”
Joe Pulizzi and Robert Rose
Managing Content Marketing
What I Do
I pursue my purpose with the definition that content marketing is simply creating relevant content that delivers value to an audience so that consumers are more likely to do business with your company. Over 150 clients later, I am still dedicated to helping more businesses understand the impact of content marketing and how to implement its power wisely. I am here to serve you across the spectrum of content marketing issues in three distinctive ways:
“Over the past year I’ve had the distinct pleasure of working with Robert Rose, and The Content Advisory. Their management skills ensured a sound strategy that will fuel the launch of our new site and set the stage for future growth. Robert and The Content Advisory have earned our highest recommendations.“
Project Director, AT&T